What has happened to Lipton Tea?
Lipton has long been one of the world’s most popular tea brands. Since its launch in the late 1800s, Lipton has been the go-to brand for both traditional and innovative tea blends. However, despite its immense popularity, there have been a number of changes to the Lipton brand over the years. Let’s take a look at what has happened to Lipton Tea.
New Products
Over the past few years, Lipton has introduced a range of new products. These include:
- Instant Tea – Lipton now offers a range of instant tea powder and sachets, which can be used to make a cup of tea in a matter of seconds.
- Iced Teas – Lipton has also launched a range of ready-to-drink iced teas, which are flavoured with fruits, herbs and spices.
- Lipton Yellow Label Tea – This is a premium brand of tea that is made from the finest tea leaves, and is praised for its smooth, mellow taste.
- Herbal Teas and Fruit Infusions – In addition to its traditional teas, Lipton has also released a range of herbal teas and fruit infusions.
New Branding
Lipton’s logo and branding have also changed over the years. The brand has ditched its classic yellow and green colours, and now features a modern, minimalist design. The products are also adorned with phrases such as “The Taste You Love”, “Authentically Crafted” and “Fruits, Herbs & Spices”.
Conclusion
It’s clear that there have been a number of changes to the Lipton Tea brand over the years. The introduction of new products, as well as a new branding strategy, shows that Lipton is continuing to evolve and remain relevant in the modern tea market.
