What has happened to Lipton Tea?
Lipton has long been one of the world’s most popular tea brands. Since its launch in the late 1800s, Lipton has been the go-to brand for both traditional and innovative tea blends. However, despite its immense popularity, there have been a number of changes to the Lipton brand over the years. Let’s take a look at what has happened to Lipton Tea.
Over the past few years, Lipton has introduced a range of new products. These include:
- Instant Tea – Lipton now offers a range of instant tea powder and sachets, which can be used to make a cup of tea in a matter of seconds.
- Iced Teas – Lipton has also launched a range of ready-to-drink iced teas, which are flavoured with fruits, herbs and spices.
- Lipton Yellow Label Tea – This is a premium brand of tea that is made from the finest tea leaves, and is praised for its smooth, mellow taste.
- Herbal Teas and Fruit Infusions – In addition to its traditional teas, Lipton has also released a range of herbal teas and fruit infusions.
Lipton’s logo and branding have also changed over the years. The brand has ditched its classic yellow and green colours, and now features a modern, minimalist design. The products are also adorned with phrases such as “The Taste You Love”, “Authentically Crafted” and “Fruits, Herbs & Spices”.
It’s clear that there have been a number of changes to the Lipton Tea brand over the years. The introduction of new products, as well as a new branding strategy, shows that Lipton is continuing to evolve and remain relevant in the modern tea market.