when did twisted tea come out

Twisted Tea: When It All Began

Twisted Tea, the popular hard iced tea, first hit shelves in the United States in 1999. Owned by the brewer The Boston Beer Company, Twisted Tea began as nothing more than a small craft project that was developed and distributed regionally.

Twisted Tea Expands Its Reach

Years later, in 2005, Twisted Tea was acquired by MillerCoors – a joint venture between SABMiller and Molson Coors – and began to expand its availability across the United States.

In 2012, Twisted Tea sales went international and were released in Canada. This move was the first step in a larger expansion plan to bring Twisted Tea to markets outside of North America.

The Rise of the Hard Iced Tea

It didn’t take long for Twisted Tea to become one of the leading brands of hard iced tea in the U.S. Not only was it already a well-known and respected brand amongst beer drinkers, but it also held a tremendous following amongst millennials who appreciated its unique flavor profile.

This favorable consumer sentiment led to an explosion of hard iced tea products on the market. Today, brands such as Smirnoff Iced Tea, Mike’s Hard Lemonade, and Henry’s Hard Sparkling Water pay tribute to the original hard iced tea – Twisted Tea.

Things are looking bright for Twisted Tea. There are now several different flavors with even more on the way. Whether you enjoy the original flavor or one of the newer options, there’s no doubt that Twisted Tea has been a driving force behind the growth of the hard iced tea segment of the beverage industry.

Twisted Tea for Everyone to Enjoy

As the popularity of Twisted Tea continues to grow, so too does its reach. With more flavors and markets being added to their roster, Twisted Tea is now enjoyed across the world.